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Dr. Martin D. Sykora's Personal Page

Research Interests | Publications | Funding | Media | Consulting | Teaching | Awards | Contact

About Me

I am Reader (Senior Associate Professor) in Information Management and Director of Research and Innovation Funding at Loughborough Business School, the Centre for Information Management (CIM), formerly the Information Science department at the University of Loughborough.

My research focus is on social-media and big-data analytics of emotions, and spans across three core application areas; (i) digital humanitarianism situated within public health and digital epidemiology, (ii) misinformation, disinformation and impact of social media on society at large, and (iii) social media analytics use by organisations, including the study of inauthentic and other harmful behaviours on social media platforms. Methodologically, our research team's focus is on integrating highly qualitative approaches with computational methods through the use of advanced semantic models (e.g. Ontologies), and other relevant research methods (e.g. Environmental Momentary Assessment), leveraging machine learning and AI throughout my work, however with a particular emphasis on semantics and in depth qualitative understanding of social media user generated content, in a responsible and ethical manner.

I have over 70 peer-reviewed publications across this area of research, and have successfully secured over £715,000 (£1,015,000 with the O3C mini-CDT award as Co-I) in research funding from various funding bodies, including EU Horizon 2020, SSHRC (Social Sciences and Humanities Research Council, Canada), Metropolitan Police (Mayor's Office, London), EPSRC (Engineering and Physical Sciences Research Council), UKRI Innovate UK, DSTL (Defence Science and Technology Lab; the executive agency of Ministry of Defence for the UK), the British Academy, and the Leverhulme Trust. I regularly review for a number of international journals and conferences, am an academic editor at PlosOne, serve on the newly established peer review college of the National Research Centre on Privacy, Harm Reduction and Adversarial Influence Online (REPHRAIN), as well as the UK Research and Innovation Future Leaders Fellowships (UKRI FLF) scheme and regularly review grants for UKRI. I am also director of the CIM Distinguished Speaker Programme, and an inaugural member of the Academic Advisory Board of the IAS (Institute of Advanced Studies).

I have supervised eight PhD students to successful completion and have acted as external PhD examiner multiple times in the past.

Publications

Journal Papers

  • 2024
    35.

    Gruebner O., Elayan S., Sykora M., Wolf M., Rhein M.v. and Fadda M. (2024) Pediatric neuromuscular diseases and psychosocial wellbeing: why we also need to invest in Digital Platforms, International Journal of Public Health, ISSN: 1661-8564, Vol. 69, No. 6, DOI:10.3389/ijph.2024.1607460

  • 2023
    34.

    Gruebner O., Haasteren A., Hug A., Elayan S., Sykora M., Albanese E., Stettner G.M., Waldboth V.v., Messmer-Khosla S., Enzmann C., Baumann D., Wyl V., Fadda M., Wolf M. and Rhein M.v., 2023. Mental health challenges and digital platform opportunities in patients and families affected by pediatric neuromuscular diseases - experiences from Switzerland, Digital Health, ISSN: 2055-2076, Vol. 9, DOI:10.1177/20552076231213700

    33.

    Oh D., Elayan S. and Sykora M., 2023. Deliberative Qualities of Online Abortion Discourse: Incivility and Intolerance in the American and Irish Abortion Discussions on Twitter, Journal of Deliberative Democracy, ISSN: 2634-0488, Vol. 19, No. 1, pp.1-12, DOI:10.16997/jdd.1413

    32.

    George J.O., Elayan S., Sykora M., Solter M., Feick R., Hewitt C., Liu Y. and Shankardass K., 2023. The Role of Social Media in Building Pandemic Resilience in an Urban Community: A Qualitative Case Study, International Journal of Environmental Research and Public Health, ISSN: 1660-4601, Vol. 20 (17), pp.1-18, DOI:10.3390/ijerph20176707

    31.

    Balakrishnan S., Elayan S., Sykora M., Solter M., Feick R., Hewitt C., Liu Y. and Shankardass K., 2023. Sustainable Smart Cities - Social Media Platforms and Their Role in Community Neighborhood Resilience - A Systematic Review, International Journal of Environmental Research and Public Health, ISSN: 1660-4601, Vol. 20, No. 18, pp.1-22, DOI:10.3390/ijerph20176707

    30.

    Gutierrez A.C.Q., Lindegger D.J., Heravi A.T., Stojanov T., Sykora M., Elayan S., Mooney S.J., Naslund J.A., Fadda M. and Gruebner O., 2023. Reproducibility and Scientific Integrity of Big Data Research in Urban Public Health and Digital Epidemiology: A Call to Action, International Journal of Environmental Research and Public Health, ISSN: 1660-4601, Vol. 20, No. 2, pp.1-15, DOI:10.3390/ijerph20021473

  • 2022
    29.

    Gruebner O., Haasteren A.v., Hug A., Elayan S., Sykora M., Albanese E., Naslund J., Wolf M., Fadda M. and Rhein M.v., 2022. Digital platform uses for help and support seeking of parents with children affected by disabilities: Scoping review, Journal of Medical Internet Research, ISSN: 1438-8871, Vol. 24, No. 12, e37972, DOI:10.2196/37972

    28.

    Sykora M., Elayan S., Hodgkinson I.R., Jackson T. and West A., 2022. The Power of Emotions: Leveraging User Generated Content for Customer Experience Management, Journal of Business Research, ISSN: 1873-7978, Vol. 144, No. 5, pp. 997-1006, DOI:10.1016/j.jbusres.2022.02.048

    27.

    Oliveira J.S., Ifie K., Sykora M., Tsougkou E., Castro V. and Elayan S., 2022. The Effect of Emotional Positivity of Brand-Generated Social Media Messages on Consumer Attention and Information Sharing, Journal of Business Research, ISSN: 1873-7978, Vol. 140, No. 1, pp. 49-61, DOI:10.1016/j.jbusres.2021.11.063

    26.

    Fadda M., Sykora M., Elayan S., Puhan M.A., Naslund J.A., Mooney S.J., Albanese E., Morese R. and Gruebner O., 2022. Ethical Issues of Collecting, Storing, and Analyzing Geo-referenced Tweets for Mental Health Research, Digital Health, ISSN: 2055-2076, Vol. 8, No. 4, DOI:10.1177/20552076221092539

    25.

    Morese R., Gruebner O., Sykora M., Elayan S., Fadda M. and Albanese E., 2022. Detecting Suicide Ideation in the Era of Social Media: the Population Neuroscience Perspective, Frontiers in Psychiatry, ISSN: 1664-0640, Vol. 13, No. 652167, DOI:10.3389/fpsyt.2022.652167

    24.

    Tusl M., Thelen A., Marcus K., Peters A., Shalaeva E., Scheckel B., Sykora M., Elayan S., Naslund J.A., Shankardass K., Mooney S.J., Fadda M. and Gruebner O., 2022. Opportunities and challenges of using social media big data to assess mental health consequences of the COVID-19 crisis and future major events, Discover Mental Health, ISSN: 2731-4383, Vol. 2, No. 14, DOI:10.1007/s44192-022-00017

    23.

    Elayan S., Sykora M., Jackson T. W. and Onojeharho E., 2022. "Are You Having a Laugh?" Detecting Humorous Expressions on Social Media: An Exploration of Theory, Current Approaches and Future Work, International Journal of Information Technology and Management, ISSN: 1461-4111, Vol. 21, No. 1, pp. 115-137, DOI:10.1504/IJITM.2022.121332

    22.

    Skarysz A., Salman D., Eddleston M., Sykora M., Hunsicker E., Nailon, W.H., Darnley K., McLaren D., Thomas P. and Soltoggio A., 2022. Fast and Automated Biomarker Detection in Breath Samples with Machine Learning, PloS ONE, ISSN: 1932-6203, Vol. 17, No. 4, e0265399, DOI:10.1371/journal.pone.0265399

    21.

    Angelini L., El Kamali M., Mugellini E., Abou Khaled O., Roecke C., Porcelli S., Mastropietro A., Rizzo G., Boque N., del Bas J.M., Palumbo F., Girolami M., Crivello A., Ziylan C., Subias-Beltran P., Orte S., Standoli C.E., Fernandez Maldonado L., Caon M., Sykora M., Elayan S., Guye S. and Andreoni G., 2022. The NESTORE e-Coach: Designing a Multi-Domain Pathway to Well-Being in Older Age, Technologies, ISSN: 2227-7080, Vol. 10, No. 2, pp. 119-127, DOI:10.3390/technologies10020050

  • 2021
    20.

    Garske S.I., Elayan S., Sykora M., Edry T., Grabenhenrich L.B., Galea S., Lowe S.R., Gruebner O., 2021. Space-time dependence of emotions on Twitter after a natural disaster, International Journal of Environmental Research and Public Health, ISSN: 1660-4601, Vol. 18, No. 10, DOI:10.3390/ijerph18105292

    19.

    Edry T., Maani N., Sykora M., Elayan S., Hswen Y., Wolf M., Rinaldi F., Galea S. and Gruebner O., 2021. Real-time geospatial surveillance of localized emotional stress responses to COVID-19: a proof of concept analysis, Health & Place, ISSN: 1353-8292, Vol. 70, No. 102598, DOI:10.1016/j.healthplace.2021.102598

    18.

    Aebi N.J., De Ridder D., Ochoa C., Petrovic D., Fadda M., Elayan S., Sykora M., Puhan M.A., Naslund J.A., Mooney S.J. and Gruebner O., 2021. Can Big Data be used to Monitor the Mental Health Consequences of COVID-19? International Journal of Public Health, ISSN: 1661-8564, Vol. 66, No. 1, DOI:10.3389/ijph.2021.633451

    17.

    Mastropietro A., Palumbo F., Orte S., Girolami M., Furfari F., Baronti P., Candea C., Roecke C., Tarro L., Sykora M., Porcelli S. and Rizzo G., 2021. A Multi-Domain Ontology on Healthy Ageing for the Characterization of Older Adults Status and Behaviour, Journal of Ambient Intelligence and Humanized Computing, ISSN: 1868-5137, Vol. 18, No. 10, DOI:10.1007/s12652-021-03627-6

    16.

    Oh D., Elayan S., Downey J. and Sykora M., 2021. Unpacking uncivil society: Incivility and intolerance in the 2018 Irish abortion referendum discussions on Twitter, Nordicom Review, ISSN: 1403-1108, Vol. 42, No. S1, pp. 103-118, DOI:10.2478/nor-2021-0009

  • 2020
    15.

    Sykora M., Elayan S. and Jackson T., 2020. A Qualitative Analysis of Sarcasm, Irony and related #hashtags on Twitter, Big Data and Society, ISSN: 2053-9517, Vol. 7, No. 2, pp. 1-15, DOI:10.1177/2053951720972735

    14.

    El-Kamali M., Angelini L., Caon M., Carrino F., Rocke C., Guye S., Rizzo G., Mastropietro A., Sykora M., Elayan S., Kniestedt I., Ziylan C., Lettieri E., Khaled O. A. and Mugellini E., 2020. Virtual Coaches for Older Adults? Wellbeing: A Systematic Review, IEEE Access, ISSN: 2169-3536, Vol. 8, No. 1, pp. 101884-101902, DOI:10.1109/ACCESS.2020.2996404

    13.

    Elayan S., Sykora M. and Jackson T. W., 2020. "His Tweets Speak for Themselves": An Analysis of Donald Trump's Twitter Behavior, International Journal of Interdisciplinary Civic and Political Studies, ISSN: 2327-2481, Vol. 15, No. 1, pp. 119-127, DOI:10.18848/2327-0071/CGP/v15i01/11-35

  • 2019
    12.

    Shankardass K., Robertson C., Shaughnessy K., Sykora M. and Feick R., 2019. A Unified Ecological Framework for Studying Effects of Digital Places on Well-being, Social Science & Medicine, ISSN: 0277-9536, Vol. 227, No. 4, pp. 119-127, DOI:10.1016/j.socscimed.2018.09.022

  • 2018
    11.

    Gruebner O., Lowe S., Sykora M., Shankardass K., Subramanian S. V. and Galea S., 2018. Spatio-Temporal Distribution of Negative Emotions in New York City After a Natural Disaster as Seen in Social Media, International Journal of Environmental Research and Public Health, ISSN: 1660-4601, Vol. 15, No. 10, p. 2275, DOI:10.3390/ijerph15102275

    10.

    Shaughnessy K., Robertson C., Sykora M., Shankardass K. and Feick R., 2018. Using Geo-located Social Media for Ecological Momentary Assessments of Emotion: Innovative Opportunities in Psychology Science and Practice, APA Canadian Psychology, ISSN: 0708-5591, Vol. 59, No. 1, pp. 47-53, DOI:10.1037/cap0000099

  • 2017
    09.

    Gruebner O., Sykora M., Lowe S. R., Shankardass K., Galea S. and Subramanian S. V., 2017. Big Data Opportunities for Social Behavioral and Mental Health Research. Social Science & Medicine, ISSN: 0277-9536, Vol. 189, No. 9, pp. 167-169, DOI:10.1016/j.socscimed.2017.07.018

    08.

    Gruebner O., Lowe S. R., Sykora M., Shankardass K., Subramanian S. V. and Galea S., 2017. A Novel Surveillance Approach for Disaster Mental Health. PLoS ONE, ISSN: 1932-6203, Vol. 12, No. 7, e0181233, DOI:10.1371/journal.pone.0181233

    07.

    Gerrard D., Sykora M., Jackson T. W., 2017. Social Media Analytics in Museums: Extracting Expressions of Inspiration, Journal of Museum Management and Curatorship, ISSN: 0260-4779, Vol. 32, No. 3, DOI: 10.1080/09647775.2017.1302815

    06.

    Qaiser F. H., Ahmed K., Sykora M., Choudhary A. and Simpson M., 2017. Decision Support Systems for Sustainable Logistics: A Review and Bibliometric Analysis, Industrial Management and Data Systems, ISSN: 0263-5577, forthcoming

    05.

    Sykora M., 2017. Web 1.0 to Web 2.0: An Observational Study and Empirical Evidence for the Historical R(Evolution) of the Social Web, International Journal of Web Engineering and Technology, ISSN: 1476-1289, Vol. 12, No. 1, pp. 70-94, DOI:10.1504/IJWET.2017.084024

  • 2016
    04.

    Gruebner O., Sykora M., Lowe S., Shankardass K., Trinquart L., Jackson T., Subramanian S. V. and Galea S., 2016. Mental Health Surveillance after the Terrorist Attacks in Paris, The Lancet, ISSN: 0140-6736, Vol. 387, No. 10034, pp. 2195-2196, DOI:10.1016/S0140-6736(16)30602-X

    03.

    Sykora M., 2016. Engineering Social Media Driven Intelligent Systems through Crowdsourcing: Insights from a Financial News Summarisation System, Journal of Systems and Information Technology, ISSN: 1328-7265, Vol. 18, No. 3, DOI:10.1108/JSIT-03-2016-0019

  • 2013
    02.

    Sykora M., Jackson T. W., O'Brien A. and Elayan S., 2013. Emotive Ontology: Extracting Fine-Grained Emotions from Terse, Informal Messages, International Journal on Computer Science and Information Systems, ISSN: 1646-3692, Vol. 8, No. 2, pp. 106-118

  • 2011
    01.

    Sykora M., 2011. Web 2.0: Common uses and potential applications, Journal of Interdisciplinary Social Sciences, ISSN: 1833-1882, Vol. 5, No. 10, 2011

Conference Papers

  • 2023
    39.

    Jörden N.M., Stacey P., Sykora M., Elayan S., Sage D., 2023. Is there a place for emotions in space? An analysis of astronauts' Twitter profiles, 39th EGOS (European Group for Organizational Studies) Colloquium 2023, Cagliari, Italy

    38.

    Tsougkou E., Sykora M., Elayan S., S. Oliveira J.S. and Ifie K., 2023. Global Brands and the War in Ukraine, The 2023 Global Marketing Conference, Seoul, Republic of Korea

  • 2022
    37.

    Agbeyaka S., Shankardass K., Jewers-Dailey K., Robertson C., Sykora M., Elayan S. and Phillips S., 2022. Expressions of stress and hope across four cities: A social media analysis examining characteristics of resilient communities, CPA's 83rd Annual National Convention, Calgary, Canada

  • 2021
    36.

    Mardesic I., Sykora M., Elayan S., Lowe S., Fadda M., Morese R., Albanese E., Lautenbach S. and Gruebner O., 2021. Stress, emotions, and activity spaces in New York City social media data in the context of a large-scale disaster, MoHeaP-2020 - Workshop on Mobility, Health, and Place, Zurich, Switzerland

  • 2020
    35.

    Elayan S., Sykora M., Shankardass K., Robertson C., Feick R., Shaughnessy K., Haydn L. and Jackson T. W., 2020. The STRESSCAPES Ontology System: Detecting and Measuring Stress on Social Media, ECSM-2020 - 7th European Conference on Social Media, Larnaca, Cyprus

    34.

    Sykora M., Elayan S., Perri N. and Jackson T. W., 2020. Tweeting Brexit: A Computational Analysis of Public Mood During the Brexit Negotiations, ECSM-2020 - 7th European Conference on Social Media, Larnaca, Cyprus

    33.

    Sykora M., Elayan S., Barbour N. and Jackson T. W., 2020. A Survey of the Ethics of Social Media Analytics, ECSM-2020 - 7th European Conference on Social Media, Larnaca, Cyprus

  • 2019
    32.

    Fadda M., Mardesic I., Sykora M., Elayan S., Puhan M., Albanese E. and Gruebner O., 2019. Ethical and legal issues involved in conducting studies on mental health using social media data - Examples from the M-HEALTH project, LESSON 2019 Conference on Legal Ethical factorS crowdSourced geOgraphic iNformation, Zurich, Switzerland

    31.

    Mardesic I., Sykora M. , Lowe S., Elayan S., Albanese E., Puhan M. and Gruebner O., 2019. Identifying activity spaces from geo-referenced Twitter data: Superstorm Sandy, mobility patterns, and emotions in New York City, ECTQG 2019 - 21st European Colloquium on Theoretical and Quantitative Geography, Mondorf-Les-Bains, Luxembourg

    30.

    Shankardass K., Ta M., Robertson C., Feick R., Gruebner O., Elayan S., Sykora M., Shaughnessy K. and Phillips S., 2019. Stresscapes, over space and time: exploring the potential for dynamic neighbourhood resilience planning, ECTQG 2019 - 21st European Colloquium on Theoretical and Quantitative Geography, Mondorf-Les-Bains, Luxembourg

    29.

    Stepanek L., Elayan S. and Sykora M., 2019. Dynamic Knowledge Sharing within Functional Uses of Substances, Products and Practices, ECKM 20th European Conference on Knowledge Management, Lisbon, Portugal

    28.

    Coates B., Sykora M. and Jackson T. W., 2019. Browsing to Breathe: Social Media for Stress Reduction, HICCS 52nd Hawaii International Conference on Computer Systems, Hawaii, USA

  • 2018
    27.

    Elayan S., Sykora M. and Jackson T. W., 2018. "His Tweets Speak for Themselves": An Analysis of Donald Trump's Twitter Behaviour, The Fourth Reuters Institute International Journal of Press/Politics conference, Oxford, UK

    26.

    Talebpour M., Sykora M. and Jackson T. W., 2018. Ontology Selection for Reuse: Will It Ever Get Easier?, 10th International Conference on Knowledge Engineering and Ontology Development - KEOD 2018, Seville, Spain

    25.

    Chen X., Sykora M., Elayan S. and Jackson T. W., 2018. What about Mood Swings? Identifying Depression on Twitter with Temporal Measures of Emotions, WWW 2018 Conference - The Sixth International Workshop on Natural Language Processing for Social Media (SocialNLP 2018), Lyon, France

    24.

    Skarysz A., Salman D., Alkhalifah Y., Hu Y., Sykora M., Thomas P. C. L. and Soltoggio A., 2018. Convolutional Neural Networks for Automated Targeted Analysis of Raw Gas Chromatography - Mass Spectrometry Data, International Joint Conference on Neural Networks (IJCNN), Rio de Janeiro, Brazil

    23.

    Chen X., Sykora M., Jackson T. W., Elayan S. and Fehmidah M., 2018. Tweeting Your Mental Health: Exploration of Different Classifiers and Features with Emotional Signals in Identifying Mental Health Conditions, HICCS Hawaii International Conference on Computer Systems, Hawaii, USA

  • 2017
    22.

    Robertson C., Feick R., Sykora M., Shankardass K. and Shaughnessy K., 2017. Personal Activity Centres and Geosocial Data Analysis: Combining Big Data with Small Data, Springer Lecture Notes on Geoinformation and Cartography - AGILE 2017 Proceedings, Wageningen, Netherlands

    21.

    Talebpour M., Sykora M. and Jackson T. W., 2017. The Role of Community and Social Metrics in Ontology Evaluation: An Interview Study of Ontology Reuse, 9th International Conference on Knowledge Engineering and Ontology Development - KEOD 2017, Funchal, Portugal

    20.

    Hills S. A., Jackson T. W. and Sykora M., 2017. Persuasion and the Microblog - A Model of Persuasive Communications in Terse Text, European Conference on Social Media - ECSM 2017, Vilnius, Lithuania

  • 2016
    19.

    Gruebner O., Sykora M., Lowe S., Shankardass K., Trinquart L., Jackson T., Subramanian S. V. and Galea S., 2016. Spatial Temporal Surveillance of Post Disaster Mental Health, 13th International Conference on Urban Health, San Francisco, USA

    18.

    Qaiser F., Ahmed K., Sykora M. and Choudhary A., 2016. Decision Support Systems for Sustainable Logistics: A Review and Bibliometric Analysis, International Conference on Decision Support System Technology - ICDSST 2016, Plymouth, UK

  • 2015
    17.

    Sykora M., Robertson C., Shankardass K., Feick R., Shaughnessy K., Coates B., Haydn L. and Jackson T. W., 2015. Stresscapes: Validating Linkages between Place and Stress Expression on Social Media, ICML 2015 - 2nd International Workshop on Mining Urban Data, Lille, France

    16.

    Sykora M., Jackson T. W., Lunen A. v., Elayan S. and O'Brien A., 2015. The Role of Visualisations in Social Media Monitoring Systems, European Conference on Social Media - ECSM 2015, Porto, Portugal

    15.

    Hills S., Jackson T. W. and Sykora M., 2015. Open-Source Intelligence Monitoring for the Detection of Domestic Terrorist Activity: Exploring Inexplicit Linguistic Cues to Threat and Persuasion for Natural Language Processing, European Conference on Social Media - ECSM 2015, Porto, Portugal

    14.

    Coates B., Sykora M. and Jackson T. W., 2015. An Investigation of Cyberchondria in 'The Age of Risk', Software Quality Management Conference - BSC SQM 2015, Loughborough, United Kingdom

    13.

    Mousavi S. H., Jackson T. W., Sykora M., Roelleke T. and Azzam H., 2015. Investigating a Semantic Retrieval Approach for Question Answering, Software Quality Management Conference - BSC SQM 2015, Loughborough, United Kingdom

    12.

    Sykora M., Jackson T. W. and Elayan S., 2015. Using Social Media to Analyse the Scottish Referendum Journey, Software Quality Management Conference - BSC SQM 2015, Loughborough, United Kingdom

  • 2014
    11.

    Sykora M., Chung P. W. H., Folland J. P., Halkon B. J. and Edirisinghe E., 2014. Advances in Sports Informatics Research, 21st International Conference on Neural Information Processing - INNS-CIIS, 2014, Bandar Seri Begawan, Brunei

    10.

    Sykora M., Jackson T. W., O'Brien A., Elayan S. and Lunen A. v., 2014. Twitter based Analysis of Public, Fine-Grained Emotional Reactions to Significant Events, European Conference on Social Media - ECSM 2014, Brighton, United Kingdom

    09.

    Osborne M., Moran S., McCreadie R., Lunen A., Sykora M., Cano E., Ireson N., Macdonald C., Ounis I., He Y., Jackson T., Ciravegna F., O'Brien A., 2014. Real-Time Detection, Tracking, and Monitoring of Automatically Discovered Events in Social Media, The 52nd annual meeting of the Association for Computational Linguistics (ACL) 2014, Baltimore, USA

  • 2013
    08.

    Sykora M., Jackson T. W., O'Brien A. and Elayan S., 2013. National Security and Social Media Monitoring: A Presentation of the EMOTIVE and Related Systems, IEEE European Intelligence and Security Informatics Conference 2013, Uppsala, Sweden

    07.

    Sykora M., Jackson T. W., O'Brien A. and Elayan S., 2013. EMOTIVE Ontology: Extracting Fine-Grained Emotions from Terse, Informal Messages, IADIS International Conference on Intelligent Systems and Agents 2013, Prague, Czech Republic

    06.

    Hinde C., Cross D. and Sykora M., 2013. Predicting Fluctuations in Foreign Exchange Rates, Proceedings of the 13th Annual Workshop on Computational Intelligence (UKCI), 2013, Guildford, United Kingdom

  • 2009
    05.

    Sykora M. and Panek M., 2009. Media Sharing Websites and the US Financial Market, Proceedings of the IADIS Internet/WWW 2009 Conference, Rome, Italy

    04.

    Sykora M, 2009. Power of Web 2.0 Mass Collaboration in Computational Intelligence and its' uses, an example from Finance, Proceedings of the 9th Annual Workshop on Computational Intelligence (UKCI), 2009, Nottingham, United Kingdom

    03.

    Sykora M. and Panek M., 2009. Financial News Content Publishing on Youtube.com, Proceedings of the 3rd IEEE Conference on Soft Computing and Applications, 2009, Szeged/Arad, Hunary/Romania

    02.

    Sykora M., Wang X., 2009. Archer R., Parish D., Bez H. E., Case Based Reasoning Approach for Transaction Outcomes Prediction on Currency Markets, Proceedings of the 3rd IEEE Conference on Soft Computing and Applications, 2009, Szeged/Arad, Hunary/Romania

  • 2007
    01.

    Sykora M., Sing S., 2007. Developing Trading Strategies based on Risk-analysis of Stocks, Progress in Pattern Recognition, 2007, Southampton, United Kingdom

PhD Thesis

  • Sykora M., 2012. A Treatise on Web 2.0 with a Case Study from the Financial Markets, PhD Thesis, Loughborough University, United Kingdom

Miscellaneous

  • September 2018. Published Parliamentary evidence, submitted to the UK Science and Technology Parliamentary committee, entitled "Impact of social media and screen-use on young people's health". The focus of which was on social media memes that normalise negative health messages online, among teenagers. This received some media attention, e.g., CNN, The Telegraph, Fox News, RT, NewsWeek, The Hill, News Centre Maine: a Video Report.

Examinations and Peer Review

REPHRAIN Peer Reviewer - May 2021 I've been appointed to the National Research Centre on Privacy, Harm Reduction and Adversarial Influence Online (REPHRAIN) Peer Review College

UKRI FLF Peer Reviewer - August 2018 I've been appointed to the UK Research and Innovation Future Leaders Fellowships (UKRI FLF) programme Peer Review College

Regular Peer Reviewer for a number of Journals - e.g., Social Science and Medicine, Information Systems Journal, Behaviour & Information Technology, BMJ Open, Semantic Web Journal, Information Technology and People...

Academic Editor - at PloS ONE journal since 2019.

PhD External Examiner - 02. June 2021 (University Kings College London, topic: Social Media and Mentalh Health related Multiple Instance Machine Learning); 01. April 2014 (University of Hull, topic: Sentiment Analysis of User Generated Social Media Content)

PhD Internal Examiner - November 2015 (Loughborough University, topic: Knowledge Technologies and Knowledge Sharing). Internally, I also regularly examine several yearly PhD student progressions.

BSc. and MSc. level marking - I am module leader on a number of (undergraduate and postgraduate) courses, and act as responsible examiner as well as second marker.

Teaching

PG (MSc.)
2016 - 2023
Business Models and New Technologies
Introduces surveillance capitalism, and basic ideas around platform business models, fundamental ICT technologies involved in running digital platforms, such as web/client-server protocol, cloud computing, web and API infrastructure, as well as basic security issues.
UG 3rd Year (BSc.)
2022 - 2023
Web Analytics
Web fundamentals, including basics of web servers and approaches to measuring the web, and in particular the social web. The course focuses on assessing web and social media analytics tools and techniques, management of web analytics (data collection, analysis and interpretation), and the use of appropriate tools (including novice beginner R programming) and ethical issues around web analytics.
UG 2nd Year (BSc.)
2021 - 2023
Information Systems Development
Introduces the technical, behavioural and organisational aspects of systems development, including SCRUM, Kanban and Agile methods. Successful Systems implementation, best practice and organisational impact is covered. Technical, behavioural and legal aspects of information security, as well as technical and organisational aspects of information systems strategy, relevant to business students.
UG 2nd Year (BSc.)
2014 - 2019
Business Information Management
Data management, databases (design, ERP, implementation, evaluation), intro to analytics, ethical and legal issues and big data
UG 1st Year (BSc.)
2014-2015
Information Architecture
Data / information / knowledge models, semantic web, W3C standards, taxonomies and basic ontology design (RDF/RDFs/OWL)
UG 1st Year (BSc.) and PG (MSc.)
2011-2013
Programming for the WWW
Introduction to programming using JavaScript. Design of rich client-side apps using HTML & CSS, JavaScript, JQuery, AJAX and basic server-side programming (i.e. PHP).
UG 3rd Year (BSc.)
2009-2012
Data Mining
Introductory statistics and Machine Learning (ML), linear regression, classification (kNN, NN, decission trees, SVMs), clustering (k-means, cobweb, EM), feature reduction / preprocessing, intro to ML software tools and librarties. The course material is still available here and was also adopted and now used at Uppsala University (Finland) on their ML module.

Contact

M.D.Sykora@lboro.ac.uk
Google Scholar

Research Interests

Social Media
Sentiment Analysis
Analytics & Big Data
Natural Language Processing
Machine Learning
Semantic Modelling
Some Research Interest
Primary Research Area

Funding / Grants

Principal-Investigator, Loughborough Uni. (in value of £39,131, overall project size CAN$250,000; 2022-2024) on an SSHRC (Canada) funded project; "SCERN - Smart Citizens Enabling Resilient Neighbourhoods" - this project develops new methods for leveraging and integrating active and passive forms of citizen expression and participation, primarily through social media platforms, to build knowledge of community- and individual-level stress and resilience, in urban settings, related to the recovery from Covid-19 pandemic.

Co-Investigator (in value of £9,622; 2022-2023) on a British Academy and Leverhulme project; looks at information systems design with emotional health in mind, while being fit for purpose, in high stress and solitary environments.

Research Partner (in value of CHF 24,000; 2021-2022) on a Swiss School of Public Health (SSPH+) funded project, Switzerland; RISE - Raising Awareness for Mental Health in People Affected by Neuropediatric Diagnosis Leading to Severe Disability - looking at the impact and role of social media in relation to mental health linked to Neuropediatric disability diagnoses.

Co-Investigator (in value of £285,452; 2020-2021) on a Innovate UK (APC) funded digital insights project with Ford Motor Company; looking at quality insights and emotion analytics across social media platforms.

Research Partner (in value of CHF 15,144; 2020-2021) on a UZH Digital Society Initiative (DSI) funded small grants research project, Zurich (Switzerland); BOTS - looking at the role of automated robot accounts on Twitter.

Co-Investigator (in value of £300,000; 2018-2021) on a LU Adventure Research Programme funded Centre for Doctoral Training (CDT); Online Civic Culture CDT, looking at the role of social media in reshaping the civic cultures of democracies.

Co-Investigator (in value of CAN$25,000; 2018-2020) on an international bid to St Michael's Hospital Foundation's Angels Den Innovation Competition, Tornto (Canada); looking at harnessing social media and community knowledge for dynamic neighbourhood resiliency in the city of Toronto.

Principal-Investigator, Loughborough Uni. (in the value of £138,498, overall project value €4,977,000; 2017-2020) on an international bid to EU Horizon 2020 (16 partners from Italy, Spain, Romania, Switzerland, Belgium, Netherlands), NESTORE, on the use of technologies in maintaining functional health in aging.

Co-Investigator (in value of £44,334; 2016-2017) on a Metropolitan police service funded project; project title "Digital 101: Crime Reporting and Social Media"

Principal-Investigator (in value of £26,312; 2016-2017) on an EPSRC / LU funded project; project title "Surviving and Thriving in a Digital Age: Mental Health Signals on Social Media and Email"

Principal-Investigator (in the value of £20,904; 2016) on an MOD DHCSTC / DSTL funded project; CESA

Principal-Investigator, Loughborough Uni. (in the value of £110,408; 2014-2018) on an international bid to SSHRC (Canada), STRESSCAPES, on use of Social-media streams and smart cities.

Co-Investigator (in the value of £241,834; 2013-2014) on REDITES, an EPSRC and DSTL project looking at Social-media / Twitter event detection, tracking and semantic enrichment.

Media / Press

Our EMOTIVE research has received media attention, in National and International media - The Guardian, BBC News, The Independent, Voice of America, Daily Mail, The Drum, Bild, ...

Recently our smartphone app for tracking the UK General Election of 2015 on Twitter (Votebee) has received some attention in the press - TheConversation.com Loughborough Echo, Wiener Zeitung and also our analysis of the US Presidential Election 2016 - Huffington Post, The Register, TheConversation.com

Consulting

I offer consulting services via EMOTIVE.SYSTEMS on Social Media Sentiment Analysis, Twitter Analytics and Social Media Research in general.

Awards

DataCamp Competition (2021) Winner (5th Place) of the Datacamp Workspace Datascience Competition, selected out of over 180 competition entries. The solution is one of the highest rated R based Workspace data analyses.

School's Achievement Award - Awarded in recognition of exceptional all-round contribution, SBE, Loughborough University, 5th May 2017.

Early Career Researcher of the Year - Awarded the Dean's Early Career Researcher of the Year Award, SBE, Loughborough University, 23rd February 2017.

Outstanding Paper - Awarded outstanding IADIS paper award at the MCCSIS 2013 (International Conference on Intelligent Systems and Agents) Conference in Prague, for my work on EMOTIVE.

Best Student Paper - Awarded best IEEE student paper at the SOFA 2009 (Soft Computing and Applications) Conference in Szeged/Arad, for my work on youtube mining.

University Court - Nominated and selected for presenting my research to the prestigious annual Graduate School at the University Court for year of 2009.

Best Research Poster - Best Poster in three Departments, won first place out of 30 participants from over 3 information engineering departments at Loughborough University.

Best SU Event - Received a prize from Loughborough Students Union (LSU) at the annual awards ceremonies in recognition for organising the highly successful and popular funk / soul music night (Harschool). I used to be an avid breakdancer (1998-2005), and I was involved in founding the Loughborough University Breakdance club, with which we performed at various venues and participated at competitions.

Languages

English
Slovak
German
French
Czech
Arabic

Non-Academic Interests

Extreme Sports
Astronomy
History
Programming